Excitement around the Bhoot trailer rached fever pitch on Sunday, February 2, as it released on several social platforms.
The film is releasing in less than three weeks. And actor Vicky Kaushal has been promoting this horror flick in unique ways.
For example, he took to Instagram on Friday to share his “Bhoot” breakfast with his fans. This is definitely one of the more unique ways of marketing a film seen in Bollywood.
What is the Bhoot breakfast?
Kaushal on Friday used Instagram’s story feature to share a picture of his breakfast bowl.
Filled to the brim with avarekai or hyacinth beans, the bowl had “Bhoot” written on them with chocolate sauce and peanut butter. Kaushal captioned it: “Had ‘Bhoot’ for breakfast today! [sic]”
Kaushal also tagged his private chef Akshay Arora in the Instagram story. Suffice to say, Arora created this spooky breakfast for Kaushal.
See the breakfast here:
Bhoot trailer launched
Meanwhile, Dharma Productions launched the trailer of the film on Sunday. It has garnered more than 4 lakh views at the time of the writing of this article.
Bhoot — or Bhoot: Part One – The Haunted Ship — is the directorial debut of Bhanu Pratap Singh. He was an assistant director in Humpty Sharma Ki Dulhania.
The film stars Bhumi Pednekar besides Kaushal. Karan Johar, Hiroo Yash Johar, Apoorva Mehta and Shashank Khaitan are producing it under the Dharma Productions banner.
Earlier, Karan Johar unveiled a darker version of the otherwise colourful Dharma Productions logo mark the trailer launch of Bhoot.Watfch the trailer here: