A stall-owner in the small Indian state of Chhattisgarh has found a unique way to cash in on the ongoing animosity between India and Pakistan. At the heart of his marketing campaign is just two words: “Pakistan Murdabad!”
The small slogan roughly translates to a boo or jeer aimed at Pakistan. It may also mean “Down with Pakistan.”
Say that, and this stall owner will give you a discount of Rs 10 — around $0.14 — on a tandoori chicken leg piece.
India and Pakistan have been at loggerheads over a number of issues, including the terrorism that emanating from Pakistan and spilling over into India.
The most devastating example of this in recent times was the terrorist attack on a convoy of Indian paramilitary personnel. The attack, carried out on St Valentine’s Day, led to the death of 43 Central Reserve Police Force (CRPF) personnel.
The responsibility for the attack was claimed by Pakistan-based group Jaish-e-Mohammed (JeM).
The group, which has been designated by the UN as a terrorist outfit, is led by Maulana Masood Azhar, whose name India has been trying to get on the UN’s designated terrorist list.
It is this animosity that the small vendor from Chhattisgarh seems to be looking to cash in on.
‘Pakistan Murdabad’ for chicken
A tweet by news agency ANI has identified the stall-owner as one Anjal Singh from Jagdalpur in Chhattisgarh.
The tweet carries photos of the small stall Singh runs there. It shows a banner that urges customers to say “Pakistan Murdabad” if they want a Rs 10 discount on a tandoori chicken leg piece.
The tweet quotes Singh as saying: “Pakistan never valued humanity and they never will. That’s why everyone should say Pakistan Murdabad from their hearts.”
See the tweet here: