Welcome to the second in the series of articles on food blogger tips by Times of Food. This one, like the previous one, is for those of you out there who want to make a name by writing about what you eat.
As in Part 1, we have with us Nayana Natarajan, a marketing and communications consultant based out of Bengaluru who has international experience in food marketing.
Every Tuesday, she is reaching out to bloggers through Times Of Food with tips and tricks to improve their blogs and websites.
What we will discuss today is how bloggers can get more people to their website and spruce up their content to get readers to stay on the blog or website for longer.
Tip 1: Gaining traffic
Building traffic for a website happens in two parts. First, you have to entice people to come in and read. Second, you have to get them to stay as you try to pull in more readers.
A portal where the reader spends more time, either reading or clicking more links, is called a “sticky” site. Such websites are known for their good reader engagement.
Getting people to visit your site could be as easy as making the URL — the uniform resource locator, or what people type into the address bar to visit your site — “easily searchable,” said Natarajan.
She explained that something as simple as “weekend recipes” or “South Indian recipes” should do the trick. Basically, anything that is as close to the core of the blog or website as possible should work. This is an extension of what she had said about focusing on a single topic in Part 1.
Tip 2: Engaging the reader
One way to ensure that people simply don’t leave a website as soon as they land on it is to ensure that the site does not appear puerile, explained Natarajan. A cardinal sin would be using trivial fonts like Comic Sans — either in the text or in the headlines.
“Instead, people might want to use fonts like Calibri, Times New Roman, Arial, Garamond or Segoe,” said Natarajan.
“Basically, the site or blog should not look like someone has picked up content from somewhere and dropped it here. People should be able to read what is written,” she explained.
Tip 3: Keeping people interested
A third tip that Natarajan shared was writing content that keeps people reading. An easy way to do this is to keep the content vibrant.
So the blogger might want to write in segments like “Dish of the month” or “Superfood of the year.” These can replace writing some lame recipe or about the health benefits of a superfood, she explained.
“Another way is to ensure that stories have a personal touch. Like ‘how my mother cooked 10 dishes in two hours when we had unexpected guests,’ or ‘five meal recipes in under 15 minutes,’ or even ‘10-minute healthy snacks’,” she said.
Stories with such personal touches, and even those with celeb touches, can work well. “Basically, build stories that people get excited about,” said Natarajan.
You can reach her at [email protected].