Paytm Food Delivery looks to take on more established brands

Part of an image tweeted out by Paytm to promote Paytm Food Delivery. | Image credit: Twitter/Paytm official handle

India’s leading mobile wallet service Paytm on Thursday, January 24, announced it was launching Paytm Food Delivery.

The service is expected to take on already established brands in the food delivery segment, like Swiggy, Uber Eats and Foodpanda.

Details of the service are still trickling in, but it appears that Paytm has partnered with an established food delivery app to offer this service.

With Paytm Food Delivery, payment gateway Paytm looks to take on established industry players such as Swiggy, Uber Eats and Foodpanda.
[Representational image] | Image credit: Creative Commons

What do we know about Paytm Food Delivery?

Paytm on Thursday announced in a tweet: “Now, order food from your favourite restaurants on the Paytm app & get it delivered at your doorstep!”

It, however, said that the service is available only on its Android app, and not on the one that is made for iOS. This means the service is not available on Apple’s iPhones.

Paytm also shared a promo code — HUNGRY — for cashback up to Rs 100 on food delivery orders.

See the tweet here:

Who has Paytm partnered with?

There is no official word on who Paytm has partnered with in order to offer this service. This initially led to speculation that Paytm had entered the arena on its own.

However, earlier reports showed Paytm had started food delivery in Delhi-NCR and Hyderabad in partnership with Zomato.

Therefore, it would not come as a surprise if Paytm and Zomato decided to take the partnership to the next level and offer the same service across the country, or just some more cities.

Interestingly, that is where the lack of information exists now: We do not know where Paytm Food Delivery is being offered. Stay tuned for more updates.

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